MINORITY REPORT

 

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Another great film made possible by the inclusion of several household name brands.

 

 

 

More than 15 major brands, from the Gap and American Express to Lexus, Nokia, Pepsi and Reebok, are interlaced throughout this sci-fi noir flick.

 

A number of the brands, such as Burger King, Century 21, Guinness, Fox, Aquafina, Revo, USA Today and even Ben & Jerry's - have video billboards of their logos prominently featured in the movie. Some products cleverly blend into the background while others actually play an intrinsic part of the plot.

Co-producers and distributors 20th Century Fox and DreamWorks solicited product placements as a key part of Spielberg's futuristic vision that came from a conference of futurists - before filming - to help him paint a realistic portrait of time 52 years hence. The studios also see their marriage with the brands as a way to rein in production costs, since companies pay respectable sums to have their wares seen on the big screen.

According to Daily Variety, ad placement by major brands contributed roughly $25 million from Minority's $102 million budget.

One scene in the film takes place in a futuristic Gap store, while another has some of the billboards giving a personalized pitch to characters as they walk by cameras that identify them. The best example is where Cruise's character tries evading the cops, but he's identified by a billboard which calls out to him saying, "John Anderton, you look like you could use a Guinness!"

The movie is filled with fictional commercials and the onslaught is presented as intrusive; each has been geared to speak directly to the individual consumer about escaping their drudgery. "The movie turns product placement into omnipresent white noise fodder," according to Elvis Mitchell of the New York Times, who praises the film as "a tour de force" and "magnificently creepy." We agree, this is one of Tom's best movies, up there with Oblivion.

Toyota shelled out $5 million to secure a prime spot for a futuristic Lexus the company designed itself, dubbed the Mag-Lev, which Cruise uses in the movie to climb the sides of buildings. Mobile phone company Nokia spent $2 million to design nifty sci-fi headsets through which most of the characters communicate.

But it all works rather well, so beat that!


Apple (Beats) - Transformers (Age of Extinction)

Aston Martin - James Bond

AT&T - Back to the Future

Ben & Jerry's - Minority Report

BMW - James Bond (Skyfall)

Budweiser - Star Trek (Into Darkness), That's My Boy, Top Gun

Burger King - Iron Man

Cadillac - Once Upon a Time in Hollywood

Chevrolet - Captain Marvel

Coca Cola - Superman, Just Like Heaven, Blade Runner, Jurassic World

Converse (All Stars) - I Robot

Dell -

Doritos - Wayne's World

Dr Pepper - Forrest Gump

Etch A Sketch - Toy Story

Fedex - Castaway

Ford Fusion - James Bond & New Girl

Ford Mustang - Bullitt

Gargoyles - The Terminator

General Motors - Transformers

Geostorm - Mercedes

Google - The Internship

Guinness - Minority Report

Harley Davidson - Terminator 2

Hasbro - Battleship

Heineken - James Bond (Skyfall), Austin Powers

Hershey (Reece's Pieces) - ET

Hewlett Packard - Real Steel

Hyundai - Knives Out

IHOP (International House of Pancakes) - Superman (Man of Steel)

IKEA - Fight Club

Jack Daniels - Basic Instinct

Jaguar - The Italian Job, James Bond, Austin Powers

Jeep (Fiat Chrysler) - Hard Target, Bourne Identity

Kawasaki - Top Gun

Krispy Kreme - Power Rangers

Lamborghini - The Italian Job

Land Rover -

Lego - The Movie

Lexus - Minority Report

Lotus - James Bond

MacDonalds - Mac and Me, Kingsman

Manalo Blahnik - Sex & The City

Mattel (Barbie Doll) - Toy Story

Mercedes - Jurassic World

Mini Cooper - The Italian Job

Nike - Back to the future, White House Down, The Terminator

Nintendo - K9, Sweetheart, Captain Marvel, Back to the Future

Nokia - The Matrix, Minority Report

Old Forester - Kingsman (The Golden Circle)

Panasonic - Joker

Pepsi Cola - Back to the Future, Minority Report

Pizza Hut - Teenage Mutant Ninja Turtles, Wayne's World, Back to the Future

Playstation - Fast & Furious, Runaway Jury

Prada - The Devil Wears Prada

Quality Street

Ray-Bans - Top Gun, Risky Business

Reebok - Jerry Maguire

Royal Caribbean International (Allure of the Seas) - Jack and Jill

Samsung - Jurassic World

Sony - Jumanji (Welcome to the Jungle, The Next Level)

Starbucks - Austin Powers

Toshiba - The Terminator

Toyota - Back to the Future

Twinkies - Zombieland

US Navy - Top Gun

Verizon - Jurassic World

Wilson - Castaway

Xbox - Hair Care Products, Real Steel

Yellow Pages

Zerox

 

 

NOTE: In addition to our own opinions, we also quote and reference the views and reviews of others for the purposes of comparison.

 

 

 

 

LINKS & REFERENCE

 

https://www.eonline.com/news/43478/minority-reports-product-placement

https://movavi.io/product-placement-in-movies-2/

https://productplacement.biz/

https://marketsplash.com/product-placements-in-movies/
https://sofy.tv/blog/product-placements-in-film/
https://concavebt.com/top-10-most-product-placement-brand-filled-movies-of-2019/
https://www.fortressofsolitude.co.za/product-placement-movies/
https://www.techdirt.com/articles/20121106/08350120946/budweiser-asks-paramount-to-remove-their-beer-movie-flight.shtml

https://screenrant.com/movies-2019-most-shameless-product-placements/
https://concavebt.com/top-10-brands-2018-movies-product-placement/

 

 

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