AUSTIN POWERS
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Another great film made possible by the inclusion of several household name brands.
The Austin Powers franchise is famous from placing several brands, most prominently and remember-able is Starbucks, closely followed by the Jaguar XK8, re-badged as the "Shaguar" where sales almost doubled.
As an unashamed spoof of the James Bond movies, the film series capitalized on Americans' love of all things British.
Michael Caine drove BMW's new Mini Cooper. Pepsi, Heineken and Starbucks featured prominently, with appearances from Nokia, Taco Bell, Doritos, Subway, Applemac and AOL. This totaled some $70 million in promotion.
Beat that! Apple (Beats) - Transformers (Age of Extinction) Aston Martin - James Bond AT&T - Back to the Future BMW - James Bond (Skyfall) Budweiser - Star Trek (Into Darkness), That's My Boy, Top Gun Burger King - Iron Man Cadillac - Once Upon a Time in Hollywood Chevrolet - Captain Marvel Coca Cola - Superman, Just Like Heaven, Blade Runner, Jurassic World Converse (All Stars) - I Robot Dell - Doritos - Wayne's World Dr Pepper - Forrest Gump Etch A Sketch - Toy Story Fedex - Castaway Ford Fusion - James Bond & New Girl Ford Mustang - Bullitt Gargoyles - The Terminator General Motors - Transformers Geostorm - Mercedes Google - The Internship Harley Davidson - Terminator 2 Hasbro - Battleship Heineken - James Bond (Skyfall) Hershey (Reece's Pieces) - ET Hyundai - Knives Out IHOP (International House of Pancakes) - Superman (Man of Steel) IKEA - Fight Club Jack Daniels - Basic Instinct Jeep (Fiat Chrysler) - Hard Target, Bourne Identity Kawasaki - Top Gun Krispy Kreme - Power Rangers Lego - The Movie Lotus - James Bond MacDonalds - Mac and Me, Kingsman Manalo Blahnik - Sex & The City Mattel (Barbie Doll) - Toy Story Mercedes - Jurassic World Mini Cooper - The Italian Job Nike - Back to the future, White House Down, The Terminator Nintendo - K9, Sweetheart, Captain Marvel, Back to the Future Nokia - The Matrix Old Forester - Kingsman (The Golden Circle) Panasonic - Joker Pepsi Cola - Back to the Future Pizza Hut - Teenage Mutant Ninja Turtles, Wayne's World, Back to the Future Playstation - Fast & Furious, Runaway Jury Prada - The Devil Wears Prada Q Ray-Bans - Top Gun, Risky Business Reebok - Jerry Maguire Royal Caribbean International (Allure of the Seas) - Jack and Jill Samsung - Jurassic World Sony - Jumanji (Welcome to the Jungle, The Next Level) Starbucks - Austin Powers Toshiba - Toyota - Back to the Future Twinkies - Zombieland US Navy - Top Gun Verizon - Jurassic World Wilson - Castaway Xbox - Hair Care Products, Real Steel Yellow Pages Zerox
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LINKS & REFERENCE
https://www.campaignlive.com/article/book-lists-10-top-product-placements-features/167166 https://movavi.io/product-placement-in-movies-2/ https://productplacement.biz/ https://marketsplash.com/product-placements-in-movies/ https://screenrant.com/movies-2019-most-shameless-product-placements/
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