Another great film made possible by the inclusion of several household name brands.




In the first Back to the Future film, the placement of brands was fairly subtle, as in the case of Pepsi products being seen at the dinner table, or a Toyota truck pulling over into a Texaco service station.

Both the Miller Brewing Company and Budweiser were visible in Hill Valley, with trucks from both companies on the streets in 1985, and cans of both Lite Beer and Bud Lite present in the McFly family refrigerator.


After wrecking George McFly's car while drinking beer, Biff Tannen took a light beer from the refrigerator and complained about it. In 1955, only Miller Beer was present in Hill Valley; Marty passed a delivery truck on his way into downtown, and Sam Baines had an open bottle of the beer at his dinner table. Lorraine Baines McFly drank Popov vodka.

The McFly family kitchen included such products as Scott Towels, Raid insecticide, Pledge wash, Kellogg's Cocoa Krispies (and two other Kellogg's cereals, the names of which are almost completely obscured on-screen), Maxwell House coffee, Wonder Bread, McCormick pepper, French's Instant Potatoes and French's mustard, and Scott bathroom tissue. George McFly purchased Sophie Mae peanut brittle. The family played board games, and "The Game of Life", made by Milton Bradley, sat near the television.

The Doc fed Einstein both Kal Kan canned dog food and Milk Bone dog biscuits. In 1955, he had fed Copernicus Milk Bone dog biscuits as well. At Lou's Cafe, Mounds and Almond Joy candy bars were sold at the cash register.

In George Gipe's Back to the Future novelization, George McFly is eating Rice Krispies at Lou's Cafe, but this cannot count as an example of product placement as the cereal is never referred to by name on-screen, and is not visible.







Beat that!




Apple (Beats) - Transformers (Age of Extinction)

Aston Martin - James Bond

AT&T - Back to the Future

BMW - James Bond (Skyfall)

Budweiser - Star Trek (Into Darkness), That's My Boy, Top Gun

Burger King - Iron Man

Cadillac - Once Upon a Time in Hollywood

Chevrolet - Captain Marvel

Coca Cola - Superman, Just Like Heaven, Blade Runner, Jurassic World

Converse (All Stars) - I Robot

Dell -

Doritos - Wayne's World

Dr Pepper - Forrest Gump

Etch A Sketch - Toy Story

Fedex - Castaway

Ford Fusion - James Bond & New Girl

Ford Mustang - Bullitt

Gargoyles - The Terminator

General Motors - Transformers

Geostorm - Mercedes

Google - The Internship

Harley Davidson - Terminator 2

Hasbro - Battleship

Heineken - James Bond (Skyfall), Austin Powers

Hershey (Reece's Pieces) - ET

Hyundai - Knives Out

IHOP (International House of Pancakes) - Superman (Man of Steel)

IKEA - Fight Club

Jack Daniels - Basic Instinct

Jaguar - The Italian Job, James Bond, Austin Powers

Jeep (Fiat Chrysler) - Hard Target, Bourne Identity

Kawasaki - Top Gun

Krispy Kreme - Power Rangers

Lamborghini - The Italian Job

Land Rover -

Lego - The Movie

Lotus - James Bond

MacDonalds - Mac and Me, Kingsman

Manalo Blahnik - Sex & The City

Mattel (Barbie Doll) - Toy Story

Mercedes - Jurassic World

Mini Cooper - The Italian Job

Nike - Back to the future, White House Down, The Terminator

Nintendo - K9, Sweetheart, Captain Marvel, Back to the Future

Nokia - The Matrix

Old Forester - Kingsman (The Golden Circle)

Panasonic - Joker

Pepsi Cola - Back to the Future

Pizza Hut - Teenage Mutant Ninja Turtles, Wayne's World, Back to the Future

Playstation - Fast & Furious, Runaway Jury

Prada - The Devil Wears Prada


Ray-Bans - Top Gun, Risky Business

Reebok - Jerry Maguire

Royal Caribbean International (Allure of the Seas) - Jack and Jill

Samsung - Jurassic World

Sony - Jumanji (Welcome to the Jungle, The Next Level)

Starbucks - Austin Powers

Toshiba -

Toyota - Back to the Future

Twinkies - Zombieland

US Navy - Top Gun

Verizon - Jurassic World

Wilson - Castaway

Xbox - Hair Care Products, Real Steel

Yellow Pages




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